Whether you are a fan of beautiful cars or not, nobody can remain insensitive to beauty, power and prestige associated with the Ferrari brand. Since its beginning, Ferrari has been able to make an impression with innovative models, ultra -efficient engines and an extraordinary aesthetic. If the brand is mainly present on racing circuits, it is also considered a luxury brand that is located on the streets today. Ferraris are generally characterized by their red color, But where this color choice comes from? Here are some information on the history of this legendary automotive brand, which continues to dream.
Ferrari: History of a legend
The Ferrari brand was born in the late 1930s and became known with the famous team. Shortly afterwards it was the spider designed, and after the Second World War it was the Ferrari 125s, launched in 1947 to mark the story. The 125s is considered a legend: a 1500 cm 12 -cylinder engine, prices won in many car races all over the world …
In order to satisfy the ever stronger demand, half of Ferrari’s actions are sold to the Fiat group in the late 1980s. Ferrari owners are often considered privileged!
Why did the Ferrari brand choose red?
Ferrari is associated with mythical cars, an exceptional formula 1 stable, but also passion and red color. Inevitably, the red sports car is synonymous with Ferrari in all minds. In the 90s, 85 % of Ferrari was built and painted red, and nowadays it is almost 40 % of the vehicles of the brand horse brand showing this color. However, this color that characterizes this Italian brand is not a choice and does not represent the unique and official color of Ferrari! In fact, Ferrari’s red color has its origin from the regulations imposed in the framework of automotive breeds.
It all started with Avio 815, intended only for competition. Until 1968, all countries had to compete with the colors assigned and imposed: blue for French cars, silver gray for Germans, green for English and red for Italian racing cars. Although red has been imposed, it is a true culture of this color that has developed and which has been naturally transmitted to road cars intended for the general public. This allows you to maintain a certain link with the world of competition, but also to have a brand. The red therefore represents the soul of Ferrari.
Few people know it (except true fans!), But Ferrari Red is available in different shades, which evolve constantly over time. From the creation of the brand, no less than 40 varieties of red have been decreased. Among the multiple shades of red in the Ferrari color catalog there is in particular red race or the red course. The 288 GTO, one of the most emblematic models, was only available in this shade. It is also the Ross Rouge Blood race that was chosen for the Ferrari 488 piston, which is part of the special series. The idea is to offer the emotions provided by a racing car on a road model.
The Ferrari Reds each have their own specificities: the stable red, for example, is clearer than the red race, unlike the darker red Mugello. The red dino and the red Fiorano are so historical shades called and there are also very special colors such as Rosso Monza, Rosso Formula 1 2007, Fire red and Red Berlinetta. For the 70th anniversary of the brand in 2017, the Red was created 70 years old and one of the last shades was specially formulated for the Ferrari Portofino: the Portofino red, a metal red with 3 layers.
We offer in our agencies several Ferrari models for rental. You can rent the Ferrari 488 GTB in red, of course! You can test the guide of a luxury car and pleasure to yourself without breaking the bank.
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