The BMW logo through the centuries: origin, developments and future

You are a fan of cars and dreams of taking the wheel of a luxury vehicle. Have you thought about renting a BMW? Also, if you like the vehicles of the German brand, there is a good chance that its distinctive logo has attracted your attention. But have you ever wondered what exactly this logo means? In this article, we will explore the history and meaning of the BMW logo and we will discover how it has become an indelible symbol of quality and excellence.

Legends and reality on the origin of the BMW logo

The most common idea relating to the origin of the BMW logo is that it represents a propeller propeller in motion aircraft, a reference to the origin of the company as a manufacturer of aeronautical engines during the First World War. Let’s take a closer look at this statement.

When the BMW was founded in 1916, its priority was actually the production of air engines for the German war effort. However, the iconography of the aerial propeller was established only in public imagination, well after the end of their airplane production, following an advertisement published in a publication dating back to the 1920s.

In fact, the blue and white colors of the logo are a tribute to the traditional colors of Bavaria, where the German company is based. The first version of the logo, which is very similar to the one we know today, was filed in October 1917.

It is therefore a myth based on the true history of the company, but which remains a myth.

The evolution of the logo and loyalty to tradition

The evolution of the BMW logo was clearly a question of tradition rather than a revolution. Over the years, the logo has maintained its characteristic circular shape with the “BMW” typography in white on a blue background, surrounded by a circle that alternates between blue and white.

However, there have been some subtle changes over the years. For example, in some previous versions, the white districts of the internal circle were actually silver. Likewise, the police used for “BMW” letters has changed slightly over time, as well as the thickness of the circle that surrounds the central design.

In 2020, the BMW surprised everyone by revealing a new logo at the Geneva car fair. The emblematic logo has maintained its characteristic circular design and its blue and white colors, but has abandoned the 3D style in favor of a flat and minimalist look.

The new face of BMW

The new BMW logo is a clear declaration of intentions for the future. By removing black from its logo and adopting a transparent aesthetic, BMW wants to affirm its commitment to opening and transparency.

This transformation is a sign of time. Many brands try to simplify their image and adopt a flat design to remain relevant in the digital era. And it seems that the BMW is no exception.

It is interesting to note that the new image of the brand has been received with a certain controversy, some purists that regret radical change. However, BMW’s decision is a clear manifestation of his commitment to accept change while honoring his past and traditions.

Importance of the BMW logo in the recognition of the brand

The importance of a logo in identifying a brand cannot be underestimated. From Mc Donald’s to Apple, all giants have managed to design logos that transcend linguistic barriers and become a universally recognized symbol of their products or services. The simple and however surprising logo of the BMW plays a crucial role in establishing the recognition of this brand.

For over a century, the BMW has been synonymous with innovation, higher performance and elegant design. These fundamental values ​​are perfectly reflected in the company logo. The alternate blue and white circle, which symbolizes not only the Bavarian legacy, but also the high quality products that are expected from the BMW, is immediately recognizable all over the world.

The unique combination of blue and white also refers to the ingenious performance of BMW vehicles. Blue symbolizes stability and trust, while white breathes purity and innocence, which is found in the constant commitment of the BMW in terms of innovation and higher performance.

The Futur Logo BMW

Although the transition to the new logo has aroused conflicting reactions, it is undeniable that the BMW is a company decided to evolve with its time. Moving on to a minimalist and transparent design, the BMW reported its desire to remain relevant in the current was digital.

As part of his “the next 100 years” initiative, BMW has shown a great desire for innovation respecting his inheritance. This is also reflected in the values ​​that represents its logo. Over the years the evolution of the logo shows that BMW is ready to embrace the technological and social evolution, as well as being an essential pillar of automotive design.

The era of electric and autonomous vehicles is upon us, with a drastic reduction in carbon emissions and innovative eco -technologies. In light of these transformations, it is not surprising that the BMW wants to renew its image of the brand and reflect this turning point to a more green and technologically advanced future.

In conclusion, the BMW logo has crossed a century of important changes, both in the automotive industry and in society in general. This emblem has become much more than a symbol; Embodies the incessant dedication of the brand to excellence, innovation and loyalty towards its Bavarian heritage. Whether the future still has many challenges or new victories, one thing is certain: the BMW logo will continue to be a lighthouse that guides the brand in its future adventures.